Do users keep coming back after their first bet? Cohort analysis.
Each row = users who placed their first bet that week. Columns = % who scanned bets in subsequent weeks.
| Cohort | Size | Week 0 | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 |
|---|---|---|---|---|---|---|---|
| Dec 21 | 12 | 100.0% | 8.3% | 8.3% | 0.0% | 0.0% | 8.3% |
| Dec 28 | 21 | 100.0% | 28.6% | 9.5% | 9.5% | 9.5% | 9.5% |
| Jan 04 | 53 | 100.0% | 15.1% | 5.7% | 3.8% | 3.8% | 5.7% |
| Jan 11 | 16 | 100.0% | 12.5% | 6.2% | 6.2% | 6.2% | 6.2% |
| Jan 18 | 15 | 100.0% | 6.7% | 6.7% | 0.0% | 0.0% | 0.0% |
| Jan 25 | 39 | 100.0% | 10.3% | 12.8% | 7.7% | 5.1% | - |
| Feb 01 | 37 | 100.0% | 13.5% | 0.0% | 2.7% | - | - |
| Feb 08 | 37 | 100.0% | 8.1% | 5.4% | - | - | - |
| Feb 15 | 30 | 100.0% | 13.3% | - | - | - | - |
| Feb 22 | 24 | 100.0% | - | - | - | - | - |
| Average | - | 100.0% | 14.8% | 7.1% | 4.9% | 4.5% | 4.0% |