Six serious options compared — what each does well, where each falls short, and which one is actually worth your time if you want to track seriously without building a spreadsheet from scratch.
By the Zort team · 10 min read · Updated 19 April 2026
Disclosure: we make Zort. We've tried to be fair about competitors' strengths and honest about our weaknesses. If you spot something wrong, email support@zort-app.com and we'll correct it.
What actually matters in a bet tracker
Before the comparison — these are the criteria that separate a tool you'll actually use from one you'll abandon in two weeks:
Criterion
Why it matters
Entry speed
If logging a bet takes over 60 seconds, you'll stop doing it. That's when tracking dies.
Multi-bookmaker support
Anything tied to one sportsbook misses half your activity.
Odds format flexibility
Mixing decimal, fractional, and American odds without auto-conversion corrupts your analytics.
Category analytics
Total ROI is almost useless. ROI by sport, by bet type, by odds range — that's actionable.
Accuracy
Wrong stake/odds entry = wrong P&L. Small errors compound into meaningless data.
Cost
You shouldn't pay more to track bets than you earn from tracking them.
The contenders
1. Zort
★★★★★ 4.8/5
AI-powered bet slip scanner. Photograph a slip, get every field extracted in 2–3 seconds with 98.5% accuracy. Free tier is actually usable; Pro unlocks unlimited AI chat, 30 daily picks, and full analytics.
Strengths
Fastest entry in the category (2–3 seconds via photo)
Works with any bookmaker worldwide — no template setup
Free tier includes all core tracking — no paywall on scanning
Best for: anyone betting on multiple sportsbooks who wants zero-friction logging and real analytics. Pricing: Free forever; Pro sold Monthly or Annual with 7-day trial. See Pro details.
2. Excel / Google Sheets
★★★☆☆ 3.2/5
The classic. Infinitely flexible, completely manual.
Strengths
Infinitely customisable — build exactly what you want
Free (if you already have access)
Your data is yours, no subscription lock-in
Great for bettors who love spreadsheets
Limitations
Every bet takes 2–5 minutes to log manually
3–5% typo rate in numeric fields corrupts analytics over time
No automatic odds format conversion
No mobile-first experience
Charts take hours to set up per category
Best for: sub-50 bets/month bettors who enjoy the process of spreadsheet-building. See also: Why we moved off spreadsheets.
3. Bet Angel
★★★★☆ 4.0/5
Desktop-first professional trading software with extensive Betfair integration. Often confused as a tracker — it's really a trading platform that happens to log your activity.
Strengths
Industry-standard for Betfair exchange traders
Deep automation + custom scripting
Real-time P&L tracking for exchange activity
Limitations
Windows-only — no Mac, iOS, Android
Betfair-focused; doesn't handle fixed-odds bookmakers well
Steep learning curve — overkill for recreational bettors
Paid tiers (~£65–£160+/year)
Best for: serious Betfair exchange traders on Windows.
4. Action Network (Bet Sync)
★★★★☆ 3.8/5
US-focused app with automatic bet syncing from major US sportsbooks (DraftKings, FanDuel, BetMGM, Caesars).
Strengths
Automatic sync from major US books — zero manual entry if you bet there
Public picks + expert content
Free tier available
Limitations
US-only; doesn't work with international sportsbooks
Sync can lag or fail — no scanning fallback
Premium features behind a subscription that's mostly picks, not analytics
Best for: US bettors betting exclusively on supported US sportsbooks.
5. Pikkit
★★★☆☆ 3.5/5
US-focused tracker with account sync and an analytics dashboard.
Best for: US bettors who want a cleaner dashboard than Action Network.
6. OddsJam Bet Tracker
★★★☆☆ 3.4/5
Part of the OddsJam arbitrage/+EV platform — tracking is bundled with their tools for finding value bets.
Strengths
Integrated with +EV and arbitrage tools
Good for bettors who use those tools anyway
Reasonable US sportsbook coverage
Limitations
Pricey if you only want tracking (~$99+/month for full suite)
Tracker is secondary to the main +EV workflow
US-focused
Best for: +EV bettors who want their tracker bundled with their arbitrage platform.
Head-to-head comparison
Feature
Zort
Excel
Bet Angel
Action Net
Pikkit
OddsJam
Works outside US
Yes
Yes
Betfair only
No
No
No
Entry via photo
Yes, 2–3s
No
No
No
No
No
Auto-sync with books
Not yet
No
Betfair
Yes
Yes
Yes
iOS + Android
Yes
Sheets only
Windows only
Yes
Yes
Web-first
Free tier usable
Yes
Yes
Trial only
Yes
Yes
No
Category analytics
12 cats
DIY
Yes
Yes
Yes
Yes
AI assistant
Yes
No
No
No
No
No
The honest verdict
If you bet on multiple sportsbooks, mix of physical and digital slips, anywhere outside the US: Zort is the obvious pick. No other app supports universal bookmaker coverage via photo scan.
If you bet exclusively on DraftKings/FanDuel/BetMGM/Caesars in the US: Action Network or Pikkit get you auto-sync convenience Zort doesn't yet match.
If you're a Betfair exchange trader on Windows: Bet Angel is the specialist tool.
If you love spreadsheets and bet fewer than 50 times a month: Excel is genuinely fine — if you actually maintain it. (Most people don't.)
Why we built Zort
The category has two real gaps: international bookmaker coverage (most trackers are US-only) and entry friction (even "good" trackers require 60+ seconds per bet). AI vision lets us collapse entry to 2–3 seconds for any bookmaker, anywhere — which is what actually matters for sustained tracking.
Free tier includes unlimited scanning, basic analytics, and social features. Zort Pro adds unlimited AI chat, all 30 daily picks, full category analytics, and data export for bettors who want the full picture.
See if it clicks for you
Free forever. 3 days of Pro auto-unlocked on your first scan — no card required.